EA boss claims 3D gaming is giving 'poor returns'

<div dir="ltr" style="text-align: left;" trbidi="on"> <span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24px; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><div style="background-color: white; color: #444444; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size-adjust: none; font-size: 13px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: 19px; margin: 0px; max-width: 640px; padding: 0.6em;"> <div mce_style="text-align: center;" style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px; text-align: center;"> <img alt="" class="aligncenter" height="150" mce_src="http://cdn.mos.techradar.com//classifications/images/3d%20tv%20lifestyle%20image-%20cropped34-200-200.jpg" src="http://cdn.mos.techradar.com//classifications/images/3d%20tv%20lifestyle%20image-%20cropped34-200-200.jpg" style="border-width: 0px; clear: both; color: #444444; display: block; font-family: Georgia,'Bitstream Charter',serif; line-height: 1.5; margin: 0px auto 12px; max-width: 640px;" width="200" /></div> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> EA boss John Riccitiello has claimed this week that the publisher sees little current demand for 3D gaming, with poor returns to date from the investments the company has made in 3D console and PC game development.</div> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> The gaming exec said that EA was "not here to drive a market" when discussing what he thought to be the slow uptake of 3D TVs in the home.</div> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> <span class="Apple-style-span" mce_name="strong" mce_style="font-weight: bold;" style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-weight: bold; line-height: 1.5;">What customers want</span></div> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> "We are here to react to what customers want," said Riccitiello. And what gamers want (according to the hive-mind at EA HQ) is mobile and social gaming, not high def 3D console gaming.</div> <div mce_style="text-align: center;" style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px; text-align: center;"> <img alt="3D watchers" class="aligncenter" height="315" mce_src="http://mos.futurenet.com/techradar/classifications/images/3d%20tv%20lifestyle%20image-%20cropped34-420-90.jpg" src="http://mos.futurenet.com/techradar/classifications/images/3d%20tv%20lifestyle%20image-%20cropped34-420-90.jpg" style="border-width: 0px; clear: both; color: #444444; display: block; font-family: Georgia,'Bitstream Charter',serif; line-height: 1.5; margin: 0px auto 12px; max-width: 640px;" width="420" /></div> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Following EA's recent buy-out of leading mobile and social gaming developer PopCap, Riccitiello added: "We really see high returns in these markets…and very poor returns focusing on 3D, so we are allocating our resources toward new innovations."</div> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Riccitiello added that most of the games industry's console development is focused on making games in 3D already, hence there is no need for a massive extra investment to produce stereoscopic 3D gaming content, unlike the current situation in the TV industry.</div> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Nintendo has had to slash the cost of its glasses-free stereoscopic 3DS handheld this week, reportedly now losing money on every 3DS handheld sold.</div> </div> </span></div>

EA boss claims 3D gaming is giving 'poor returns'

EA boss John Riccitiello has claimed this week that the publisher sees little current demand for 3D gaming, with poor returns to date f...

Continue Reading>>