New Technology Reviews!.: brand

Apple, Oreo and Capri Sun top list of popular youth brands

<div dir="ltr" style="text-align: left;" trbidi="on">
 
<div style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 12px; font: normal normal normal 13px/19px Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; max-width: 640px; padding-bottom: 0.6em; padding-left: 0.6em; padding-right: 0.6em; padding-top: 0.6em;">
<div mce_style="text-align: center;" style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px; text-align: center;">
<img alt="" class="aligncenter" height="119" mce_src="http://img543.imageshack.us/img543/2201/appleyouthcamp.jpg" mce_style="margin-top: 0px; margin-bottom: 0px; border-width: 0px; border-style: solid;" src="http://img543.imageshack.us/img543/2201/appleyouthcamp.jpg" style="border-bottom-style: solid; border-bottom-width: 0px; border-color: initial; border-left-style: solid; border-left-width: 0px; border-right-style: solid; border-right-width: 0px; border-style: initial; border-top-style: solid; border-top-width: 0px; clear: both; color: #444444; display: block; font-family: Georgia, 'Bitstream Charter', serif; line-height: 1.5; margin-bottom: 0px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 640px;" width="274" /></div>
<div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;">
Harris Interactive put together a survey asking American youth from ages 8-24 what their favorite brands were, and Apple came out on top in the computer, tablet, and phone space. That's not too surprising, given how powerful Apple's marketing is (not to mention how great its products are), but it is true that "the old" Apple tended to go for the slightly older audiences. Since the introduction of the iPod ten years ago, Apple's marketing and products have skewed younger and younger.</div>
<div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;">
What's perhaps even more interesting in this report is the other brands that are popular with this age group: Oreos! Capri Sun! Nintendo? These kids are into the same things I liked as a kid! Oreos and Capri Sun especially -- I believed those lunchbag standbys were old school, but apparently they're still popular on the contemporary playground. Next you'll tell us that kids today still dig Trapper Keepers and Ecto Cooler!e</div>
</div>
</div>

Apple, Oreo and Capri Sun top list of popular youth brands

Harris Interactive put together a survey asking American youth from ages 8-24 what their favorite brands were, and Apple came out on t...

Antec launches soundscience brand with Rockus speakers

<img src="http://cdn.mos.techradar.com//classifications/computing/upgrades-and-peripherals/speakers-headsets-and-microphones/speakers/images/soundscience_rockus_antec-200-200.jpg"> Components giant Antec has shown off its foray into the world of audio – with the Rockus PC speakers the launch item for the new soundscience brand. Antec insists that it has leveraged all of its experience to come up with the soundscience Rockus speakers, and is hoping that it's offering will impress. The Rockus speakers are a 2.1 system that includes a novel '3d sound' option to make watching movies on your computer a little more theatrical. Personal theatre experience "The soundscience rockus 3D, 2.1 speaker system creates a personal theatre experience that brings the power and realism of 3D sound together with the clarity and accuracy of high-fidelity audio," explains Antec. "3Dsst, soundscience's 3D technology, actively analyzes incoming stereo audio signals and intelligently places them into a 3D sound field. "The result is realistic, immersive 3D sound for your movies and games from 2.1 speakers - whether it's the impact of an explosion, a race car whizzing by or the thunder and fury of a videogame gunfight." The speakers certainly look the part – constructed of black aluminium and featuring a (wired) remote control and subwoofer. The speakers are available from Scan and will sell for £169.

Antec launches soundscience brand with Rockus speakers

Components giant Antec has shown off its foray into the world of audio – with the Rockus PC speakers the launch item for the new soundscienc...

Brand new Gigabyte 6 motherboard features unveiled

<img src="http://cdn.mos.techradar.com//classifications/computing/upgrades-and-peripherals/motherboards/images/gigabyte5series-200-200.jpg"> Taiwan's Gigabyte Technology has been showing off some of the features from its upcoming Gigabyte 6 series motherboards. Unveiled at a press conference before the Computex Taipei 2011 show, they offer some impressive specs. The Maximum CPU Power that Gigabyte offers not only has Dual CPU power and the company's own DualBIOS 3TB+ HDD technology, and a new addition to the Ultra Durable 3 features the company have made into a signature – Driver MOSFETs. There are also all the USB ports anyone could want, with eight 2.0 ports and a staggering 10 USB 3.0 ports, all with 3x USB power. A more efficient platform The new Series 6 motherboards will all have the Voltage Regulator Down specification. This uses an Intel qualified Intersil PWM controller that offers SerialVID (SVID) for transfering power management information between the processor and voltage regulator controller. The improves the signalling control between the PWM controller and the CPU, giving more energy efficient platform. Tim Handley, Gigabyte's Deputy Director of Motherboard Marketing, said: "CPU power design improvements on the 6 series motherboards include the Intel VRD 12 approved Intersil PWM controller chip, as well as high quality Driver MOSFETs that ensure better efficiency with first class system performance and stability."

Brand new Gigabyte 6 motherboard features unveiled

Taiwan's Gigabyte Technology has been showing off some of the features from its upcoming Gigabyte 6 series motherboards. Unveiled at a p...

Brand new Gigabyte 6 motherboard features unveiled

Brand new Gigabyte 6 motherboard features unveiled

Taiwan's Gigabyte Technology has been showing off some of the features from its upcoming Gigabyte 6 series motherboards. Unveiled at a p...

LinkedIn wants you to brand yourself

<img src="http://cdn.mos.techradar.com//classifications/images/LinkedIn_logo_1-200-200.jpg"> LinkedIn launches a new campaign this week helping its members to understand how to 'brand' themselves better. This is in the sense of making up a perceived persona for yourself and not, of course, burning your own personal logo onto your forehead. Which would be both painful and stupid. Brand yourself better LinkedIn wants us all to understand how "own personal brand" works and also how we might "make it stronger. As such, LinkedIn has employed the branding expertise of Andrzej Moyseowicz (Saatchi & Saatchi), Katie Ledger (former BBC Click journalist), John Woodward (Publicis Worldwide) and David Midgely (INSEAD). "Your personal brand has never been so important. In a competitive job market it can sometimes be difficult to stand out from the competition," reads the PR blurb. "People spend a lot of time perfecting CVs and interview techniques but often miss a very obvious trick. Recruiters and HR professionals will often check a person's online profile before putting them forward for a job, or even before returning a phone call, this means that employers have potentially formed a first impression long before you are called in for interview." For more this latest development in aggressive, hyper-competitive personal online branding you might want to check out LinkedIn's 'fun' online <a href="http://www.brandyousurvey.com/">BrandYou Survey</A> to "test the strength of [your] personal brand," alongside the company's <a href="http://www.linkedin.com/groups?mostPopular=&gid=3579484">BrandYou Group</A> with discussions, tips and advice from the aforementioned BrandYou Board members. Maintain your credentials LinkedIn claims to be "the world's largest professional network with more than 80 million members worldwide." Kevin Eyres, Managing Director at LinkedIn Europe, says of the new initiative: "BrandYou is about establishing, building and maintaining your credentials, profile and professional experience throughout all stages of your career. As a complement to your offline reputation, managing your online reputation has never been more important in Europe than it is today. "This is due to two factors: the increased mobility of the workforce – Europeans are changing jobs at an unprecedented rate – and with the increased proportion of Generation Y employees within the workforce completely at ease with social media and its mix of professional and non-professional interaction."

LinkedIn wants you to brand yourself

LinkedIn launches a new campaign this week helping its members to understand how to 'brand' themselves better. This is in the sense ...