Amazon has announced its biggest Christmas sellers, and it is its own Kindle device that tops the chart, beating the Toy Story 3 DVD into second place.
In fact, the top four sellers are all from different genres, the Kindle from electronics, Toy Story 3 from DVD, Call of Duty: Black Ops from gaming and Take That's latest album Progress making up the best-selling quartet.
But the well-priced and critically acclaimed Amazon Kindle has brought in the bucks for the online retail giant, and the purchase of digital books for the device will only serve to cement the company's dominance in the market.
"This was the first Christmas that Kindle and Kindle 3G have been available from Amazon.co.uk and the demand has been exceptional," said Brian McBride, Managing Director of Amazon.co.uk Ltd.
£109
"At only £109, Kindle has been on the top of Christmas Wish Lists all over the country this year and we expect to see many people visiting the Kindle Store over the days that follow Christmas to take advantage of the massive selection of low-price Kindle Books available," he added.
Apparently, 27 items were being ordered every second at the peak of its Christmas buying period – and a total of 2.3 million items were bought on the busiest day – Monday 6 December.
Top 10
1.Kindle (3G + Wi-Fi and Wi-Fi only)
2.Toy Story 3
3.Call of Duty: Black Ops
4.Progress – Take That
5.Inception
6.Jamie's 30-Minute Meals – Jamie Oliver
7.Now That's What I Call Music! 77
8.Eclipse
9.Downton Abbey Series 1
10.Just Dance 2 (Wii)
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