Credibility In Business A Necessary Risk

If your desire is to create a business on-line, you will find that it is getting more and more difficult to do so. Why? Credibility. You really should consider what you are doing as relationship business. With the increase in scammers and hoax products, with good reason, the public is becoming increasingly pessimistic about doing business with strangers on-line. What a shame.

In my opinion, the telephone will never be obsolete. At some point, I have found that you need to pick up the phone and connect with potential business partners. After all, doing business - on or off line, home based or otherwise and certainly marketing - continues to remain a relationship business. People are getting into business with people. That continues to make this an exciting business model; and the ability to build a strong business requires developing relationships. How better to do this than with personal communication. If you are not willing to share personal contact information, then you will have difficulty getting your business off the ground. On the other hand, you also are at risk by putting your personal information 'out there'. This is the age of photo-shopping and cutting and pasting. So with the advancement of technology comes the loopholes through which the scammers creep through. Unless you are a techy, most of this will be learned, unfortunately, through trial and error.

I suppose this would be the best place to state the obvious. In being proactive, secure your computer from malicious internet attacks of all types by using antivirus programs and firewalls. Because you are no doubt wanting and needing responders to your site(s), you are opening yourself up to viruses hidden in emails. You need to make sure that all email is checked for viruses before you open it. Depending on what type of email program you use, your virus checking software or the email provider will check unopened email for viruses. I would caution that I was hacked while using one of the web-based free programs. Your firewall is your main defense against hackers. Therefore, it is worth the investment to purchase a good program.

To put this all in perspective, however, we need to consider how else and when else in history have we been able to reach across the nation and the world to build businesses with such ease from the comfort of our homes? If we are to be successful in home-based business, the Internet is the key tool in our arsenal. But I also know that if I want to be successful in marketing on the Internet, I must continue to develop safeguards for myself and, yet, move forward. Case in point: The sabotaging of my blog, which forced me to move to another provider and also has caused some issues for me relative to formatting, etc.

I will continue to work through issues and educate myself on the ins and outs of Internet based home business, regardless. And I refuse to let the small number of those in cyberspace who seek to do harm to others dissuade me. Why? Because this is the future of doing business. [Actually, the future is here.] And also because of credibility. Beside, I know that it is important for you to know who the heck I am.

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