EA: our fastest growing platform is the iPad

<div dir="ltr" style="text-align: left;" trbidi="on"> <span class="Apple-style-span" style="border-collapse: separate; color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 24px; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><div style="background-color: white; color: #444444; font-family: Georgia,'Times New Roman','Bitstream Charter',Times,serif; font-size-adjust: none; font-size: 13px; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: 19px; margin: 0px; max-width: 640px; padding: 0.6em;"> <div mce_style="text-align: center;" style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px; text-align: center;"> <img alt="" class="aligncenter" height="150" mce_src="http://img5.imageshack.us/img5/2474/ealogop.jpg" src="http://img5.imageshack.us/img5/2474/ealogop.jpg" style="border-width: 0px; clear: both; color: #444444; display: block; font-family: Georgia,'Bitstream Charter',serif; height: 250px; line-height: 1.5; margin: 8px auto; max-width: 640px; width: 250px;" width="150" /></div> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> There was a time when the majority of games were played on dedicated consoles like the Xbox or PlayStation but, as they say, "those times are a'changin." Speaking to IndustryGamers, EA CEO John Riccitiello said consoles are no longer the dominant force in gaming. Up and coming devices like the iPad are:</div> <blockquote style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; font-style: italic; line-height: 1.5; padding: 0px 3em;"> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Consoles used to be 80% of the industry as recently as 2000. Consoles today are 40% of the game industry, so what do we really have? We have a new hardware platform and we're putting out software every 90 days. Our fastest growing platform is the iPad right now and that didn't exist 18 months ago.</div> </blockquote> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Riccitiello does admit that consoles can offer better graphics, but he doesn't see those graphics benefits lasting forever. Sooner rather than later a mobile device like the iPad will be able able to offer the same graphics as the Xbox. And he believes graphics won't be the driving power in console adoption in the future. "I would argue that there's more to be provided in terms of value for the consumer in micro-transactions and social experiences and driving those better in cross-platform gameplay between a console and a PC and a handheld device and a social network than there is supercharging graphics."</div> <div style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> EA current has 32 games for the iPad with many more to come judging from Riccitiello's statements.</div> </div> </span></div>

EA: our fastest growing platform is the iPad

There was a time when the majority of games were played on dedicated consoles like the Xbox or PlayStation but, as they say, "thos...

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