The showroom measuring 35,000 square-metre will showcase cars from BMW, Mini and Rolls Royce.
BMW Group has inaugurated a showroom measuring 35,000 square metres in the Emirate of Abu Dhabi, which has been recognized as the world's largest showroom. The BMW Group's long-standing importer for the region, Abu Dhabi Motors has invested around 62 million euros (or Rs 45 crore) in the new showroom.
The showroom required over three years of construction and will house the three premium brands of the company, BMW, Mini and Rolls Royce and will also showcase BMW motorcycles. More than 70 cars and 10 motorcycles will find a permanent place in the showroom allowing customers to view the group's entire lineup in different colors and option packages. The showroom will also feature a pre-owned cars section and an aftersales and service center. The company claims that the service workshop will be able to work on 120 vehicles simultaneously.
The new showroom was formally inaugurated by Ian Robertson, member of the board of management of BMW AG, responsible for sales and marketing, His Highness Sheikh Hazza bin Zayed Al Nahyan, National Security Advisor and vice-chairman of the Abu Dhabi Executive Council, and Arno Husselmann, general manager of Abu Dhabi Motors.
"The Middle East is an important region for the BMW Group. We sold more vehicles here in 2011 than ever before. There is tremendous future growth potential in many countries in this region and in the United Arab Emirates in particular." Robertson said.
"The investment in this impressive and unique facility that makes the world's biggest BMW Group showroom is testament to the continued opportunities that lie ahead in Abu Dhabi and in the region." Robertson added.