Exclusive: Panasonic: Star Wars Blu-ray marks renaissance of format

<div dir="ltr" style="text-align: left;" trbidi="on"> <span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Georgia, 'Bitstream Charter', serif; line-height: 24px;"></span><br /> <div style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 12px; font: normal normal normal 13px/19px Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; max-width: 640px; padding-bottom: 0.6em; padding-left: 0.6em; padding-right: 0.6em; padding-top: 0.6em;"> <div mce_style="text-align: center;" style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px; text-align: center;"> <img alt="" class="aligncenter" height="149" mce_src="http://img163.imageshack.us/img163/6287/starwarsbluray200200.jpg" src="http://img163.imageshack.us/img163/6287/starwarsbluray200200.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; color: #444444; display: block; font-family: Georgia, 'Bitstream Charter', serif; line-height: 1.5; margin-bottom: 12px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 640px;" width="200" /></div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Panasonic's David Preece has insisted that the arrival of <span class="Apple-style-span" mce_name="em" mce_style="font-style: italic;" style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-style: italic; line-height: 1.5;">Star Wars</span>on Blu-ray is a pivotal moment for the entire format, telling TechRadar that forging a partnership over the film was a big deal for the company.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Panasonic will be offering the three original (and best) <span class="Apple-style-span" mce_name="em" mce_style="font-style: italic;" style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-style: italic; line-height: 1.5;">Star Wars</span>Blu-rays with many of its key products, and Preece, who is in charge of the Blu-ray category in the UK is convinced the timing is perfect.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> "It is a seriously important moment," he told TechRadar. "Blu-ray is a fantastic format but the transition from DVD to Blu-ray has not been quite as dynamic as people would have hoped.</div> <div mce_style="text-align: center;" style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px; text-align: center;"> <img alt="Panasonic - star wars" class="aligncenter" height="189" mce_src="http://img545.imageshack.us/img545/3778/panasonicstarwars42090.jpg" src="http://img545.imageshack.us/img545/3778/panasonicstarwars42090.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; color: #444444; display: block; font-family: Georgia, 'Bitstream Charter', serif; line-height: 1.5; margin-bottom: 12px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 640px;" width="252" /></div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> "This is an important part of allowing people to compare the differences between the two formats with one of the greatest film series.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> "This marks the renaissance of the Blu-ray format."</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Preece admits that Panasonic had to work hard to be involved in the Blu-ray package.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> "It's very meaningful," he said, "and we were very keen to be a partner. I went to tie up the deal and talk cash and actually found myself pitching against another serious contender!"</div> </div> </div>

Exclusive: Panasonic: Star Wars Blu-ray marks renaissance of format

Panasonic's David Preece has insisted that the arrival of  Star Wars on Blu-ray is a pivotal moment for the entire format, telling...

Continue Reading>>