Millennial data shows Android had twice the number of ad impressions as iOS in Q2

<div dir="ltr" style="text-align: left;" trbidi="on"> <span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Georgia, 'Bitstream Charter', serif; line-height: 24px;"></span><br /> <div style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 12px; font: normal normal normal 13px/19px Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; max-width: 640px; padding-bottom: 0.6em; padding-left: 0.6em; padding-right: 0.6em; padding-top: 0.6em;"> <div mce_style="text-align: center;" style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px; text-align: center;"> <img alt="" class="aligncenter" height="300" mce_src="http://img6.imageshack.us/img6/4538/millennialsg.jpg" src="http://img6.imageshack.us/img6/4538/millennialsg.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; color: #444444; display: block; font-family: Georgia, 'Bitstream Charter', serif; line-height: 1.5; margin-bottom: 12px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 640px;" width="192" />According to the latest figures from Millennial Media, Android had twice as many ad impressions as iOS devices in Q2. Android alone generated 53% of all mobile add impressions for the quarter. Apple saw the impressions generated by iOS devices increase 4% from Q1 2011. The overall portion of the market that Apple has is 27%.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> <span style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; line-height: 1.5;"></span></div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> However, Millennial does note that with the launch of the iPhone 5 expected in Q3 it expects to see growth from Apple. When Millennial looks at the devices generating the most impressions Apple is the leader with 30.76% of all the ads viewed. Samsung is the second place with 14.94%.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> For Q2 the most common ads served were retail and restaurant ads. However, there was noted to be a marked growth in ads for pharmaceuticals and finance as well as automotive and entertainment ads. Of the devices that generated ad impressions in Q2 2011, 60% of the devices were touchscreen enabled. Touch/QWERTY hybrids were 15% of the impressions and QWERTY only were 14%.</div> </div> </div>

Millennial data shows Android had twice the number of ad impressions as iOS in Q2

According to the latest figures from Millennial Media, Android had twice as many ad impressions as iOS devices in Q2. Android alone gene...

Continue Reading>>

Millennial: Android beats iOS in ad impressions, Apple top manufacturer

<div dir="ltr" style="text-align: left;" trbidi="on"> <span class="Apple-style-span" style="background-color: white; color: #444444; font-family: Georgia, 'Bitstream Charter', serif; line-height: 24px;"></span><br /> <div style="background-attachment: initial; background-clip: initial; background-color: white; background-image: initial; background-origin: initial; background-position: initial initial; background-repeat: initial initial; color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 12px; font: normal normal normal 13px/19px Georgia, 'Times New Roman', 'Bitstream Charter', Times, serif; line-height: 18px; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; max-width: 640px; padding-bottom: 0.6em; padding-left: 0.6em; padding-right: 0.6em; padding-top: 0.6em;"> <div mce_style="text-align: center;" style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px; text-align: center;"> <img alt="" border="0" class="aligncenter" height="146" mce_src="http://img709.imageshack.us/img709/8307/millenial812.jpg" src="http://img709.imageshack.us/img709/8307/millenial812.jpg" style="border-bottom-width: 0px; border-color: initial; border-left-width: 0px; border-right-width: 0px; border-style: initial; border-top-width: 0px; clear: both; color: #444444; display: block; font-family: Georgia, 'Bitstream Charter', serif; line-height: 1.5; margin-bottom: 12px; margin-left: auto; margin-right: auto; margin-top: 0px; max-width: 640px;" width="274" /></div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Millennial Media is a mobile ad network that has tracked mobile ad impressions for the last few years. The company released its Q2 2010 statistics which is its 50th overall report. To commemorate this achievement, Millennial compared quarterly statistics with a look back at the mobile industry since 2009.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Similar to other metrics, Millennial's ad impressions in June 2011 show that Android is the top platform with 54% of total ad impressions. iOS is in second place with 26% of ad impressions and RIM slides into third place with 15%. This is a reversal from March 2010 when iOS was leader with 70% of ad impressions and Android had a mere 6%. Regardless of whether you like Android or not, that is a huge swing in Android's favor in little over a year.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> On a manufacturer basis, Apple is the leader with 30% of ad impressions. Samsung is in second place with a 14.9% share, and RIM is in third with 11.7%. These numbers are much different from 2009 when Samsung held a commanding lead with 21.6% of ads. LG was second with 12.5% and Apple was third with 11.3%.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> For individual devices, the iPhone was the leading device in 2009 with 5.8% of ad impressions and it retains its title in 2011 with 16.1%. Surprisingly, the BlackBerry Curve is #2 in 2011 (it was #3 in 2009). The remaining 2011 handsets are dominated by Android with the Motorola DROID (2.95%) and the Nexus S (2.71%) as the reigning Android champs.</div> <div style="color: #444444; font-family: Georgia, 'Bitstream Charter', serif; font-size: 16px; line-height: 1.5; margin-bottom: 24px;"> Another little snippet shows that the iPod touch and the iPad are the top two connected devices on the mobile ad network. The Galaxy Tab is #3. Touchscreen devices are also growing in popularity, rising from 33% of all devices on the ad network in 2009 to 60% in 2011.</div> </div> </div>

Millennial: Android beats iOS in ad impressions, Apple top manufacturer

Millennial Media is a mobile ad network that has tracked mobile ad impressions for the last few years. The company released its Q2 201...

Continue Reading>>