New Technology Reviews!.: macworld

Macworld Expo rebranding as Macworld | iWorld for 2012

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In line with the ever-expanding impact of iOS devices and mobile technology on the userbase-formerly-known-as-the-Macintosh-market, the premiere tradeshow for all things Apple will have a new name in 2012. The 27-year-old Macworld Expo event will now be known as Macworld|iWorld: The Ultimate iFanEvent. The branding change acknowledges the reality that iOS is a huge and growing part of the Apple product ecosystem; registration for the January show/conference is open now.</div>
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Paul Kent, IDG's maven for all things Macworld Expo -- sorry, Macworld|iWorld -- discussed the branding change with the expo's corporate cousins at Macworld magazine. "We want a heavy influence of OS X developers on the show floor this year," Kent said, but the show will be balancing the iOS impact as well as moving outward to re-emphasize the cultural connections to Apple products.</div>
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Music will play a major role this year, with showcase performances at the Music Experience and expanded evening events outside the core Moscone venue. Film and other creative pursuits will take their turn on center stage as well. IDG is projecting about a 20% growth in total exhibitor count, which is a healthy step up from last year; the 2010 and 2011 shows represented a major downscaling from 2009, which was the last time Apple exhibited at the show.</div>
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TUAW has been pleased to participate in Macworld Expo over the years, including our live video streaming interviews in 2010 and 2011. We don't know yet if we'll be back with a booth on the show floor for 2012 at MW|iW, but we'll certainly have some sort of presence -- and we look forward to seeing you there.</div>
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Macworld Expo rebranding as Macworld | iWorld for 2012

In line with the ever-expanding impact of iOS devices and mobile technology on the userbase-formerly-known-as-the-Macintosh-market, th...

Macworld benchmarks i5 MacBook Airs

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After one week on the market, the first good benchmarks of the new MacBook Air models are beginning to show up. Macworld ran benchmarks of the i5-based 11.6" and 13" MBAs and found them to be quite fast in everyday operations. The Macworld lab is in the process of fine-tuning their SpeedMark benchmark for Lion, so the tests were performed by timing tasks like duplicating, zipping, and unzipping folders, importing and exporting files from Pages and iMovie, and so on.</div>
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Not surprisingly, the tests showed that the new MacBook Airs were faster than the last generation models and the final generation of the MacBook. The MBAs beat even the current 13" i5 MacBook Pro in the file duplicate and zip tests. Strangely enough, though, the previous model 13" Core 2 Duo MacBook Air bested all comers for importing a movie archive to iMovie '09, had the best results with the Cinebench R11.5 graphics benchmark, and the highest framerate while playing Call of Duty 4.</div>
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If you do a lot of AAC to MP3 encoding in iTunes 10, then the 13" i5 MacBook Air is going to be your best friend. It was faster than even the latest 13" i5 MacBook Pro, although not by much. The bottom line is that these new MBAs are fast, due in part to the SSDs used for storage, but slower than their predecessors in some graphics operations.</div>
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Why? The previous MacBook Air models used Nvidia GeForce 320M integrated graphics, while the new models use the Intel HD Graphics 3000 capability embedded into the silicon of the i5 processor. The Nvidia graphics chip was faster, but the i5 with graphics is less expensive than the Core 2 Duo / Nvidia combo used before.</div>
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With the specs of the MacBook Air approaching those of the MacBook Pro line and rumors of a 15" Air-like Apple laptop on the horizon, it's interesting to conjecture that Apple may eventually get to one line of MacBooks -- the MacBook Airs.</div>
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Macworld plans on running more tests in the future using various configure-to-order options of the MacBook Air, and we'll be waiting to see what they find.</div>
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Macworld benchmarks i5 MacBook Airs

After one week on the market, the first good benchmarks of the new MacBook Air models are beginning to show up. Macworld ran benchmarks...