SeeSaw to let you choose your own advert

<img src="http://cdn.mos.techradar.com//Review%20images/PC%20Plus/PCP%20296/PCP296.ot05.seesaw-200-200.jpg"><br /><P>Video on demand service SeeSaw is bringing in a whole new advertising system that will allow people to choose which advert they want to watch ahead of their programmes from a list. </P><br /><P>The Ad Selector system allows targeted advertising by user choice, with SeeSaw partnering with tech company Branient. </P><br /><P>The system has been a success in the US, and the UK incarnation will offer up a choice of three adverts for pre-roll to anyone watching one of the programmes through the SeeSaw service. </P><br /><P><STRONG>Win-win?</STRONG></P><br /><P>Ben Williams, Head of Advertising for SeeSaw commented: "We're excited to launch the Ad Selector format - a win-win for the advertiser and the user. </P><br /><P>"The Ad Selector is simple and effective, essentially giving the user the choice to pick the advert they wish to see. </P><br /><P>"This puts the user in control of the advertising experience and therefore increases their engagement and purchase intent. </P><br /><P>"Our vision is to create a unique environment for advertisers to reach their audience through innovative methods, and today's announcement is the first step towards this with more initiatives in the pipeline."</P><br /><P><STRONG>Choice</STRONG></P><br /><P>Of course, advertising in any form is never going to be popular, but it will be interesting to see if people find a modicum of choice makes these 'short messages from our sponsor' a little less annoying. </P><br /><P>That's if we're not left with a Hobson's choice of Jamie Oliver for Sainsburys, Cilit Bang and the Halifax radio ads.</P>

SeeSaw to let you choose your own advert

Video on demand service SeeSaw is bringing in a whole new advertising system that will allow people to choose which advert they want to watc...

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