New Technology Reviews!.: Analytics

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This is pretty crazy news from mobile analytics firm Flurry: The average customer in a freemium game on iOS and Android spends $14 in any given transaction, according to their latest data. The same study already revealed that in-app purchases have overtaken standard purchases when it comes to mobile apps, but this set of data shows that when customers do bite the bullet on in-app purchases, they're taking much bigger bites than a lot of people might expect. 13% of those who spend money on freemium games are spending over $20, which means that these players are extremely committed to the games they're actually shelling out money for. And when the standard purchase price of a console videogame at a retail store is around $60, it's not hard to see why very committed players are willing to spend $20, $40, or even a full $60 via an in-app purchase on a game they love and got for completely free.</div>
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Those high numbers make the average that high value of $14. Keep in mind, however, that this is the average for in-app purchases only -- including players who<span class="Apple-converted-space"> </span><span class="Apple-style-span" mce_name="em" mce_style="font-style: italic;" style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-style: italic; line-height: 1.5;">don't</span><span class="Apple-converted-space"> </span>spend any money in these apps would bring the average way down, as this is still only a small percentage of players spending money to begin with.</div>
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In fact, Flurry found that<span class="Apple-converted-space"> </span><span class="Apple-style-span" mce_name="em" mce_style="font-style: italic;" style="color: #444444; font-family: Georgia,'Bitstream Charter',serif; font-style: italic; line-height: 1.5;">half</span><span class="Apple-converted-space"> </span>of all freemium revenue is actually generated by this 13% who spend high amounts of money on these games. That means that freemium developers are getting a large part of their revenue from a relatively few big spenders, customers who really love the games and are willing (or able -- it's unknown how many of these players are spending their parents' or someone else's money here) to shell out a lot of cash on the title. This is really interesting information, and it shows that freemium gaming, while still popular, is still dependent on just a few customers with lots of money to spend.</div>
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Study: Average customer spends $14 in freemium games on iOS and Android

This is pretty crazy news from mobile analytics firm Flurry: The average customer in a freemium game on iOS and Android spends $14 in a...

<img src="http://cdn.mos.techradar.com///classifications/images/twitter%20logo-200-200.jpg"><br /><P>Twitter has started to invite users to try out its new analytics tool, which can drill into a Twitter account and mine it for data.</P><br /><P>Twitter Analytics is a service which has been mooted for some time by the micro-blogging site and will be able to chart snippets of data from a Twitter feed, including how many mentions you have had in a specific time and how many followers you have gained and lost.</P><br /><P><STRONG>Analyse this</STRONG></P><br /><P>Twitter Analytics is probably not for the average person using the site. Most of us can track the handful of retweets we get by checking our history, but for companies it will be invaluable.</P><br /><P>They will be able to understand which tweets work the best and use this to refine their social media message.</P><br /><P>Although Twitter hasn't officially announced the tool – <a href="http://mashable.com/2010/11/17/twitter-analytics/">Mashable</A> has got word it is happening – Evan Williams is set to talk at the Web 2.0 Summit in San Francisco this week so expect him to show off the service.</P>

Twitter Analytics: chart your popularity soon

Twitter has started to invite users to try out its new analytics tool, which can drill into a Twitter account and mine it for data. Twitter ...