Amazon will sell 8 million Kindles in 2010, with the e-reader selling 60 per cent more than analysts had suggested.
The latest Amazon Kindle 3 has really caught the wave, and a big marketing campaign has been in evidence across the UK.
And the device is a success on a global level according to Bloomberg's Businessweek, who suggested 8 million of the devices have been sold.
Low price-point
The Kindle has benefited from a low price-point and the growing awareness of e-readers.
Priced at £109 and £149 in the UK, the device is likely to be on many Christmas lists, and, assuming the deliveries have got through, Amazon will also benefit from selling digital books through its extensive library.
There has, however, been criticism from some quarters that digital copies are not significantly cheaper than the physical books, despite virtually no cost in replication.
Some are also keen to see a digital copy being offered along with a physical book, meaning that using the kindle on your commute doesn't mean you need miss on the tactile pleasure of a real book when carrying it around is less of an issue.
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