iPhone X brings the swagger back for Apple

iPhone X brings the swagger back for Apple [ad_1]

15 minutes is all it took for Apple's iPhone X to go out of stock in India on two major e-commerce platforms - Amazon and Flipkart. Similar timelines were reported from across the world. The Guardian reported how the iPhone X had been completely sold out in 10 minutes in the UK. It further reported that within the next hour, the "waiting list" for iPhone X had extended to a month. In the US also, the smartphone was out of stock within 30 minutes or less.

As soon as the iPhone X went out of stock, sites like eBay had deals to buy the iPhone X at exorbitant prices. One listing on eBay had priced the iPhone X at a whopping $8,400. After a slightly muted response to the iPhone 8 and iPhone 8 Plus which were launched earlier this month, it is safe to say that Apple has found its swagger.

Some might argue that Apple never ever lost the "swag" but the response to iPhone 8 and iPhone 8 Plus put a dent in it at least. What's happening with iPhone X is what Apple always looks for. Apple has always managed to do it with previous variants of iPhone: build a clamour and hysteria around it. This hysteria was clearly lacking with iPhone 8 and iPhone 8 Plus. There was excitement but not what was seen in previous years. Clearly, people were waiting for the iPhone X.

Every year there are reports about serpentine queues outside retail stores as soon as the iPhone goes up for sale. While the iPhone X will officially go on sale on November 3, the pre-order hysteria has certainly hit its peak.

While executives at Apple would be relishing the buzz, it might not all be good news for the Cupertino-based tech giant. There have been reports about delay in shipments and that iPhone X could meet half of its expected numbers. Apple came out and rubbished the report categorically but skeptics remain.



There was a perception that the pricing of iPhone X could prove to be a deterrent. So far it looks those claims have been quashed by the pre-order numbers. The actual sales figures will reveal whether the $1000 pricing was a bold risk which paid off or made Apple suffer.



Interestingly, Google Pixel 2 and Pixel 2 XL also went on pre-order a day before the iPhone X. While Google has reportedly said that the numbers are double of last year, there are issues around the smartphone which are being reported.



The litmus test for Apple, or for that matter, any smartphone will be when the phone actually goes on sale and the customer response. Apple will - in all likelihood - face some amount of flak if there is a delay in shipping of iPhone X. Going by the initial response, the iPhone X has managed to do what its slightly inferior siblings didn't do: create an unprecedented amount of hysteria and buzz.

Apple iPhone X, iPhone 8, iPhone 8 Plus in India: Price, availability and more

Apple iPhone X, iPhone 8, iPhone 8 Plus in India: Price, availability and more

Apple has just refreshed its iPhone lineup. The company launched three new iPhones -- iPhone 8, iPhone 8 Plus and its tenth anniversary iPhone dubbed iPhone X. All three new iPhones were launched at an event held in the company's new Apple Park campus, also called 'spaceship' campus. Apple iPhone 8 and iPhone 8 Plus are successors to the company's year 2016 iPhone models (iPhone 7 and iPhone 7 Plus). Here's looking into the India pricing, availability and other details of the three new iPhones ...

iPhone X price in India starts at Rs 89,000

Apple iPhone X comes in two storage variants, 64GB and 256GB. While the 64GB iPhone X is priced at Rs 89,000 in India, its 256GB variant sports a price tag of Rs 1,02,000. This makes iPhone X Apple's most-expensive iPhone launched so far.

iPhone 8 price in India starts at Rs 64,000

Just like iPhone X, iPhone 8 too comes in 64GB and 256GB variants. The price for 64GB variant in India is Rs 64,000 and that of 256GB is Rs 77,000.

iPhone 8 Plus price in India starts at Rs 73,000

The big-screen variant of iPhone 8, the iPhone 8 Plus too comes in the same storage variants -- 64GB and 256GB. The iPhone 8 Plus' 64GB variant is priced at Rs 73,000. The 256GB variant has been priced at Rs 86,000.

iPhone 8, iPhone 8 Plus pre-orders in India to start on September 22

The pre-orders for iPhone 8 and iPhone 8 Plus will start in India on September 22. This is a week later than the day they go on pre-order in the US and some other nations. While Apple has not officially announced the pre-booking dates, its distributors Redington and Brightstar have said that both iPhone 8 and iPhone 8 Plus will be available for pre-bookings from September 22 onwards.

iPhone 8, iPhone 8 Plus India launch date: September 29

Both Apple iPhone 8 and iPhone 8 Plus will hit the retail shelves in India on September 29, a week after their launch in the US.

iPhone X India launch date: November 3

The pre-bookings for iPhone X in India will start on October 27, along with 55 other countries across the globe. The sales will start on November 3. This is the first time that an iPhone is launching in India in the first wave.

iPhone 8, iPhone 8 Plus biggest feature is wireless charging

With iPhone 8 and iPhone 8 Plus, wireless charging has finally come to iPhones. iPhone 8 Plus also boasts of dual-camera set up at the back. Both the cameras are 12MP and support OIS. The wireless charging in the new iPhones uses a standard called Qi, the same that is also used by Samsung Electronics.

iPhone X biggest feature is its bezel-less display and FaceID

Apple iPhone X is the only iPhone launched so far to sport an OLED display. The smartphone features Apple’s highest resolution phone display: 2436 x 1125 pixels at 458 pixels per inch density (ppi). Apple iPhone X will use your face as the password to unlock the device and authenticate apps. The TouchID has been replaced by FaceID. iPhone X uses 3D-sensing-powered facial recognition technology in place of the fingerprint sensor.

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