Apple's biggest event of the year is here. The company is launching its latest-generation iPhones and more. Here are some key highlights from the event:
* Apple Watch Series uses an eSIM, instead of a normal SIM card
* Apple Watch gets new color bands; New Hermes bands and watch face styles
* Apple Watch Series 3 pre-orders start Sept 15, goes on sale on Sept 22 in 26 countries, list does not include India
* Cook introduces Apple TV 4K
* Eddy Cue, senior vice president of internet software and services, terms 4K Apple TV a new revolution in TV space
* You can recieve calls on your Apple Watch
* Apple Watch gets WeChat support
* Apple Watch Series 3 comes with new processor, claimed to be 70% faster
* Tim Cook starts the event with tribute to Apple co-founder Steve Jobs
* Cook dedicates the Steve Jobs theatre to Jobs, saying that he inspired the next generation of creators of innovators
* Talks about Apple's new campus called Apple Park. Says that Jobs started working on the campus a decade ago
* Angela Ahrendts, senior vice president of retail and online stores: 500 million people visit Apple Stores every year
* Ahrendts talks about coding lessons that Apple gives to kids at its stores
* Apple will launch its newest flagship Apple Store in Chicago on October 20th
* There are 65,000 Apple Store employees across the world, reveals Ahrendts
* Tim Cook announces brand-new Apple Watch, says it grew 50% over a year ago
* Apple Watch is the No. 1 watch in the world: Tim Cook
* With new Apple Watch, called Apple Watch Series 3, the company is touting fitness as the key selling point
* Apple COO Jeff Williams: Apple Watch is the most-used heart rate monitor in the world
* Apple Watch Series 3 comes with Siri Alert
* With new Apple Watch, called Apple Watch Series 3, the company is touting fitness as the key selling point
* Apple COO Jeff Williams: Apple Watch is the most-used heart rate monitor in the world
* Apple Watch Series 3 comes with Siri Alert
* As widely speculated Apple Watch Series 3 gets cellular support, this means no more dependance on iPhone
* Apple WatchOS 4 rolls out on September 19
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