BENGALURU: Mukesh Bansal-backed CureFit has forayed into healthy foods through Eat.Fit, extending the health platform that includes the flagship physical fitness portfolio, and the mental well-being vertical called Mind.Fit. CureFit was founded by former Flipkart executives Bansal and Ankit Nagori last year after they pooled in $5 million. In July last year, they raised $15 million from Accel Partners, IDG Ventures and Kalaari Capital. In May, they raised another $3 million from UCRNT Fund, a joint investment vehicle of the University of California and Ratan Tata's RNT Associates.
Nagori said wellness needs a holistic approach and there isn't a single platform addressing all aspects, including fitness, nutrition and mental wellness at the heart of its strategy. "We offer a subscription-based menu, curate the ingredients, and have healthy substitutes without comprising on taste."
Eat.Fit has started food delivery service in HSR Layout and Koramangala, and plans to expand to Whitefield and Indiranagar by September. It provides 600 lunch meals daily. A kitchen in HSR Layout caters to customers within a 3-km radius. It takes about $200,000-$250,000 to set up a kitchen that serves 2,500 meals a day .
Eat.Fit has a central R&D kitchen in Marathahalli staffed with over 30 chefs experimenting with textures, colors and flavours. The company says it has developed a whole-wheat lasagna without cheese that's lighter and healthier, and a chicken dish that tastes like butter chicken but does not contain butter. Earlier this year, it acquired Bengaluru-based Kristy's Kitchen that delivers international healthy cuisines.
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