We love the tangible side of ID, but the majority of designs will never move beyond concept because there's a dark area in ID everyone hates to wrestle with – the business side. Predictable Magic empowers you to face the challenge, to make you a better leader and business owner. It's full of examples of how one creates products that resonate with consumers by making emotional connections. $19 on Amazon but US Kindle owners can download it for free. Exp January 15.