Apple TV Netflix Player Arrived

The Netflix Player by Roku is the first product that allows subscribers to have movies and TV shows from the service's Instant Viewing feature (aka "Watch Now") to be streamed directly to their TV screen.

 Previously, Instant Viewing was available only to Windows PC users through the Internet Explorer browser. With the release of the Netflix Player, subscribers need only have a wired or wireless broadband connection to access the entire Instant Viewing catalog through their TV. But for those who prefer to cut right to the chase, here's the short and sweet version:

The diminutive Netflix Player can access about 8,000 titles--so far.

(Credit: CNET)

     We've been playing with the Netflix Player for about two weeks, and--for the most part--we found a lot to like. Setup is simple, and--if you've got a solid broadband connection--picture quality is acceptable and streaming performance was almost entirely lag-free.

     Those looking for the HD video quality and polished interface of Apple TV and Vudu will be disappointed. The Netflix Player is strictly barebones--you're not intended to do anything more than just dive in and watch the movies and TV shows you've already queued up via your online Netflix account. The biggest drawback--for now at least--is the dearth of quality content. Thanks to Hollywood's byzantine licensing system, less than 10 percent of Netflix's 100,000-plus library of titles is available for streaming to the Player.

      That means, for now, that only two of Netflix's top 100 DVDs are available for streaming: March of the Penguins and Eternal Sunshine of the Spotless Mind.

That said, the Netflix Player has a major trump card in terms of price: it retails for $100, and delivers unlimited streaming to any Netflix subscriber on the $8.95 plan or above. That's a major departure from Apple TV, Vudu, Xbox Live Marketplace, and Amazon Unbox, all of which offer only pay-per-view options, including download-to-own videos and rentals with tight viewing windows (e.g. rental titles must be completely viewed within 24 hours).

For the time being, Roku's affordable box is the only Netflix hardware on the market. However, Netflix has reaffirmed that three other hardware partners are scheduled to release competing products by year's end. (One is confirmed to be LG; the others have yet to be named.) It's likely that the subsequent players will be more upscale products--such as a Blu-ray or DVD player--that include Netflix playback as a value-added feature rather than the main attraction. In the meantime, the Roku solution offers a quick, easy, and affordable way to watch a limited selection of Netflix videos on your TV.

What do you think: is the Netflix Player a game-changing product that bests Apple TV? Or is the selection too lackluster to be worth even its $100 asking price?

The good: Affordable sub-$100 price tag; streams a variety of Internet video and audio services, including Netflix, Amazon, Pandora, Major League Baseball games, and Mediafly podcasts; built-in Wi-Fi; works with all TVs; upgradable firmware allows for periodic update of content and features; good HD video quality (on channels and programming that support it).

The bad: Ever cheaper Blu-ray players offer many of the same Internet-viewing options plus disc playback; video quality varies from channel to channel, depending upon provider and source material; setup and content queues usually require at least some PC interaction; yet another box under the TV; no centralized way to access, search, and manipulate channel providers.

The bottom line: A low price and growing roster of online content makes the Netflix HD Player a good choice for anyone who wants a quick and easy way to add Netflix--and a variety of other Internet media channels--to any TV.

Thanks,

review.cnet.com