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Along with the increasing demand for the latest ringtones, the number of websites offering the latest melodies over the Internet has also soared. Every website tries to outdo each other in their quest to obtain and retain customers with innovative products and marketing strategies.

Cell phone users have many options to download ringtones from the net. The higher end mobile phones having the Wireless Application Protocol (WAP) function helps a customer to surf the Internet directly in easy steps and get their choicest melodies downloaded as ringtones of his mobile phone. But this service is chargeable and is more costly than surfing the internet for a ringtone through other means like wi-fi or cable internet connections. The speed is also on the lower side, but the advantage is that it is safer than the other means from virus and trojan attacks.

Another trend, especially among the youth, is to download melodies directly from the kiosks owned and serviced by mobile service providers themselves. The added advantage here is that in addition to the downloading facilities, there will be a customer care executive always available to advice and help the not so well informed customer.

Sharing ringtones and other files between two cell phone owners is also common. Here, infra-red or Bluetooth wireless connection is used. The difference between the two is that infra-red wireless connection range is somewhat less in comparison with that of the Bluetooth. Infra-red technology, which is getting outdated and outmoded, can transfer tones or any data only if the recipient and the sender hand sets are compatible to each other. A comparatively modern technology, the Bluetooth has a longer range and there is no need to align the sender and recipient cell phones.

Along with the advantages of getting tones downloaded from the Internet, a host of security problems have also cropped up. Viruses and Trojans are big dangers. A customer needs to be extra-cautious and judicious while buying or downloading ringtones free of cost. However, with the advent of latest functions and capabilities in hand sets, people can download and customize their ringtones easily and safely. But the threat of viruses will always be present necessitating utmost caution from the user whenever he wishes for a new tone. There is also the added threat of getting your hand set hacked by innovative but unscrupulous elements. Irrespective of the level of advancement of technologies, the attacks by the malicious viruses and hackers will never cease.

Then there are some who sell pirated music as ringtones to unsuspecting customers. The practice can do untold harm to both music and ringtone industry as it can wheel away a substantial chunk of the revenue generated by the real owners of the music tracks, which in turn can dampen the growth of the industry. It is illegal too.

Another hazard is the hidden charges levied by service providers for downloading a ringtone. There is always a possibility of your credit card information leaked out by individuals looking for easy money.

However, the real joy of having up to date ringtones in your mobile phone and getting noticed though them is so great that these drawbacks has not prevented cell phone users from browsing the Internet and downloading their choicest music for their mobile phones on a regular basis.








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